American Eagle Outfitters debuts its campaign for Fall 2017 with an inspiring cast and innovate denim. The New American Jean, is a collection of denim including new fits, washes and fabrications, is made to move without compromising design. As a recognized leading denim destination, the American Eagle Outfitters’ back-to-school collection marks its largest denim offering yet, with a range of 15 fits for women and 11 for men.
The New American Jean
The campaign features a cast of millennials from varied industries and backgrounds including model/actress/vlogger, Amanda Steele, bull rider-model, Bonner Bolton, professional basketball player-artist, Brandon Ingram, model-inclusivity activist, Halima Aden, model-body positive activist, Iskra Lawrence , and rapper-actor Joey Bada$$. The cast in unretouched and shown in a positive and motivational light.
As an anthem for this generation, the brand selected A Tribe Called Quest’s “Can I Kick It?” as the soundtrack for the campaign. Each cast member pays tribute to the iconic record by showing how they “kick it” in The New American Jean.
New fits and styles for fall include five rises in the best-selling Jegging, new destroyed washes and the brand’s interpretation of the Tom Girl and Mom Jean for women. For men, the brand debuts extended black denim, slimmer fits and an expanded assortment of its popular flex denim.