American Eagle Outfitters debuts its campaign for Fall 2017 with an inspiring cast and innovate denim. The New American Jean, is a collection of denim including new fits, washes and fabrications, is made to move without compromising design. As a recognized leading denim destination, the American Eagle Outfitters’ back-to-school collection marks its largest denim offering yet, with a range of 15 fits for women and 11 for men.
The New American Jean
The campaign features a cast of millennials from varied industries and backgrounds including model/actress/vlogger, Amanda Steele, bull rider-model, Bonner Bolton, professional basketball player-artist, Brandon Ingram, model-inclusivity activist, Halima Aden, model-body positive activist, Iskra Lawrence , and rapper-actor Joey Bada$$. The cast in unretouched and shown in a positive and motivational light.
As an anthem for this generation, the brand selected A Tribe Called Quest’s “Can I Kick It?” as the soundtrack for the campaign. Each cast member pays tribute to the iconic record by showing how they “kick it” in The New American Jean.
New fits and styles for fall include five rises in the best-selling Jegging, new destroyed washes and the brand’s interpretation of the Tom Girl and Mom Jean for women. For men, the brand debuts extended black denim, slimmer fits and an expanded assortment of its popular flex denim.
The iconic American clothing brand has announced the launch of the their new film, “Bridging the Gap,” directed, casted and styled by Edward Enninful. The film is a celebration of American optimism, a vision that is shared by Gap and Enninful.
Enninful carefully selected the cast for “Bridging the Gap,” from people he has worked with, admired and whom he believes embody American culture today. They were each given the iconic Gap basic white tee which they were each allowed to make their own. The film features the cast signing and dancing to “Sunny” by Boney M. Each cast member is dancing to their own tune which shows they are united despite their differences. The film offers a message of hope, positivity and unification in America and among its people.
The cast of the film includes: Priyanka Chopra, Wiz Khalifa, Christie Brinkley, Casil Mcarthur, Adwoa Aboah, Maria Borges, Miles Charley-Watson, Jonathan Groff, Frenanada Ly, Lineisy Montero, Ellen Rosa, Jasmine Sanders, Yara Shahidi and Alek Wek.
Lacoste has developed an eponymous clothing line for Djokovic to be worn on the court. The Novak Djokovic collection is a line of performance products that are made to fuse functionality with style.
All of the items in the collection were made from materials that were handpicked for their quality and performance, every detail is geared towards comfort; ergonomic stitching to prevent chaffing, while the cuts bring about ease of movement.
Djokovic’s signature is printed on the left sleeve of the polo shirt, which have graphics inspired the lines of a tennis court. There are varying touches of blue, white and red that challenge the plain background.
The advertising campaign for this line, Lacoste imagined a changeover between the two champions, Rene Lacoste and Novak Djokovic. The have also created a short film featuring the brand’s defining moment when Lacoste invented the LACOSTE L.12.12 polo shirt.
The collection will be available in stores May 2017.
ASOS is commemorating its 10th season of stocking the jewellery line Dogeared by collaborating with them to recreate three iconic necklaces plated is 14kt rose gold. The necklaces include ; Original Karma, Life is Magical Unicorn and New Beginnings Happy Lotus, available exclusively at ASOS.
Prices start at $83 and they are available while supplies last at asos.com.
Dogeared is a company founded by women, run by women to empower women locally and around the world. The company started in 1991, every Dogeared jewel and message card aims to celebrate individuality and connect with love and friendship. The collection is hand-made in the US, as well the company is B-Corp certified and is proud to be a part of a community using business for good.
ASOS is a global fashion company, selling cutting-edge fashion and fashion related content around the world, making ASOS a thriving hub for the fashion community. They sell over 85,000 branded and own-label products through mobile and web and deliver through fulfilment centres in the UK, US and Europe all over the world.
Forever 21 recently announced their new summer men’s fashion line in true F21 style. The company launched their new summer 2017 line with Khalid as this years face of F21XMUSIC. With the release of his album “American Teen”, Khalid is quickly becoming the hottest artist of this summer.
Khalid’s rapid growth on social media and on the charts along with his authentic sound aligns perfectly with Forever 21’s aim to connect with and inspire consumers. “We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,” said Linda Chang, the Vice President of Merchandising for Forever 21, during the launch of the collection. “His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers.” Khalid himself talked how personal style is important to him in his everyday life as well and how excited he is to be working with Forever 21 and F21XMUSIC.
F21XMUSIC is a branch of the company that has its’ own dedicated social media’s, including Tumblr and Instagram. They host both a men’s and women’s line and partner with many artists each year. The men’s line this summer features a wide range of items including, shoes, accessories and apparel and is affordably priced. They highlight summer staples like denim jackets, swimming trunks and t-shirts. The line was released on May 15, 2017.