Lacoste has developed an eponymous clothing line for Djokovic to be worn on the court. The Novak Djokovic collection is a line of performance products that are made to fuse functionality with style.
All of the items in the collection were made from materials that were handpicked for their quality and performance, every detail is geared towards comfort; ergonomic stitching to prevent chaffing, while the cuts bring about ease of movement.
Djokovic’s signature is printed on the left sleeve of the polo shirt, which have graphics inspired the lines of a tennis court. There are varying touches of blue, white and red that challenge the plain background.
The advertising campaign for this line, Lacoste imagined a changeover between the two champions, Rene Lacoste and Novak Djokovic. The have also created a short film featuring the brand’s defining moment when Lacoste invented the LACOSTE L.12.12 polo shirt.
The collection will be available in stores May 2017.