Forever 21 launched New Summer 2017 Digital Campaign Featuring Khalid

Forever 21 recently announced their new summer men’s fashion line in true F21 style. The company launched their new summer 2017 line with Khalid as this years face of F21XMUSIC. With the release of his album “American Teen”, Khalid is quickly becoming the hottest artist of this summer.

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Khalid’s rapid growth on social media and on the charts along with his authentic sound aligns perfectly with Forever 21’s aim to connect with and inspire consumers. “We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,” said Linda Chang, the Vice President of Merchandising for Forever 21, during the launch of the collection. “His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers.” Khalid himself talked how personal style is important to him in his everyday life as well and how excited he is to be working with Forever 21 and F21XMUSIC.

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F21XMUSIC is a branch of the company that has its’ own dedicated social media’s, including Tumblr and Instagram. They host both a men’s and women’s line and partner with many artists each year. The men’s line this summer features a wide range of items including, shoes, accessories and apparel and is affordably priced. They highlight summer staples like denim jackets, swimming trunks and t-shirts. The line was released on May 15, 2017.